The story behind our brand

My mum isn't old. She laughs heaps, plays with her grandkids and has a full-on life. But somewhere along the way she started holding back — a few drops when she'd crack up laughing, when she sneezed, on a busy day. Just enough to take the fun out of it.

I noticed. And I thought: there's gotta be something out there for this, right?

Turns out there is. But everything I found felt medical and cold — like you had something to hide. Like you were past it.

My mum is not past it. And she deserves undies that get that.

So we made our own. Good-looking, comfy, does the job. Without you thinking about it all day.

A little leak here and there is just part of life. It doesn't make you any less you.

Discover my story

The brand for women

Proud Australian brand

started and designed in Australia

Just normal underwear

Feels just like normal undies — but with protection

Special 365-day guarantee

100% peace of mind on your purchase, as it should be

Why Livia Flow

Born out of a real problem

Livia Flow started because women were dealing with unwanted little leaks and asking "how do we sort this without sacrificing how things look and feel?" The medical stuff like pads, nappies and other styles already existed but let's be honest — they're not cute, they shift around or they make noise. That's where the first Livia brief came from: looks like your fave undies, but leak-proof.

26.000+ women wear our undies every day

and reckon they feel like themselves again. Free, confident and sorted.

Aussie brand

started in the Australia, built on stories from Aussie women.

365-day guarantee

because every woman deserves to feel sure, whether it's about the undies or the service behind them.