Founded by Mother & Daughter

We are Livia and Juul. Mother and daughter, and both mothers ourselves. Despite our age difference, we both experienced the same thing after giving birth: involuntary urine leakage. Since we couldn't find the comfortable underwear we were looking for anywhere, we designed it ourselve

Discover our story

The brand for women

Proud British brand

started and designed in the UK

Just normal undies

Feels just like normal undies — but with protection

Special 365-day guarantee

100% peace of mind on your purchase, as it should be

Why Livia Flow

Born out of a real problem

Livia Flow started because women were dealing with unwanted little leaks and asking "how do we sort this without sacrificing how things look and feel?" Medical alternatives such as pads, nappies and other styles already existed but let's be honest — they're not cute, they shift around or they make noise. That's where the first Livia brief came from: looks like your fave undies, but leak-proof.

26.000+ women wear our undies every day

and reckon they feel like themselves again. Free, confident and sorted.

UK brand

started in the UK, built on stories from British women.

365-day guarantee

because every woman deserves to feel sure, whether it's about the undies or the service behind them.