Advertorial

A Mother (62) And Daughter (39) Discovered Why Liners, Maternity Pads And So-Called "Leak-Proof" Knickers Still Leave You Feeling Damp — And Designed A 4-Layer Pair That Actually Keeps You Dry

Livia and Julia, mother and daughter, founders of Livia Flow

You've probably seen them popping up everywhere lately: Livia and Julia — mother and daughter.

Despite the 23-year age gap, they ended up with exactly the same problem, and it started the same way for both of them: after a baby. Julia after her second. Livia after Julia, thirty-odd years earlier, and again during menopause. A few drops when sneezing, laughing, coughing, or lifting — for Julia the car seat, the buggy up the steps, her toddler; for Livia her shopping bags and, later, her grandson.

"Temporary," everyone said. Small enough that neither of them talked about it. Not even to each other, at first. Big enough to be on their minds every single day.

They tried everything — maternity pads, the "temporary" liners that quietly stayed, pelvic floor exercises squeezed in between feeds, disposable pants. And yes, the "leak-proof" knickers already on the market. Everything was either thick and awkward, or simply didn't hold.

So they designed a pair themselves — guided by a single question: would you wear these even if they didn't protect you? The answer had to be yes.

Six years on, Livia Flow is the daily choice of over 10,000 women — rated 4.7 out of 5 across 4,000+ verified Trustpilot reviews. Below, Julia (39) — the younger half of this mother-and-daughter brand — explains in her own words why it works when everything else didn't.

Fun fact: Julia and Livia celebrate their 6th anniversary today!
Julia, co-founder of Livia Flow
Julia (39) Co-founder
Wearing Livia Flow daily for 6 years · maternity pads and "temporary" liners after her second baby before that

Before I start, a word about the eyebrow you've probably got raised right now.

Good. Keep it there. Six years ago I was the woman swiping past adverts exactly like this one at three in the morning during a feed, because I'd already bought the "leak-proof" knickers with the glass of water in the video — and spent a whole afternoon behind the buggy feeling clammy to learn what that promise was worth.

So I'm not going to ask you to believe me. I'm going to tell you how these are built, what they can't do, and then give you 90 days to find out for yourself.

Cross-section of the four LiviaDry layers: the top layer passes moisture through to the core underneath

1. That damp, grim feeling turned out not to be normal — it was the product

Sound familiar? The maternity pads ran out ages ago, but the liners are still there. A fresh one in the morning, and within a few hours that cold, damp feeling is back anyway. I sometimes changed three times a day, in between my daughter's nappies, and still felt grim by teatime. "Temporary," the midwife had said. It was month fourteen. And I honestly thought this was just part of it — something you quietly put up with after having a baby.

Then I read why. Liners and pads hold moisture on top of a plastic layer — right against your skin. And the "leak-proof" knickers I'd tried before? Same problem, different cause: the absorbent layer is the layer touching you, so the wet fabric is the fabric against your skin. Either way, the moisture stays where you feel it. It was never me. It was how those things are built.

Livia Flow works the other way round: 4 layers, each with one job. The top layer pulls moisture inwards the second it happens, the core locks it away from your skin, and a sealed waterproof membrane underneath makes sure nothing reaches your clothes. I was sceptical — until I felt it. Dry. Even hours later.

Absorbing is not the same as containing. That difference is why these work when everything else didn't.

★★★★★

"I really do stay dry. I'd tried two other 'leak-proof' pairs and both left me damp within the hour."

Charlotte M. · Verified Trustpilot review

See how the 4 layers work — buy 3, get 2 free
90 days, worn and washed. Money back to your account, not store credit.
Water poured onto the gusset of the brief: the top layer stays dry while the core underneath absorbs it

2. Built for more than "a few drops" — and honest about where it stops

I'll be honest about something else: a lot of leak-proof underwear is sold with a glass of water in the video and four teaspoons in the small print. After a baby, some days are heavier than a drop — especially when you're lifting all day: the baby, the car seat, the buggy up the steps. I needed to know exactly what a pair could cope with before I'd trust it on a day without a chance to change.

So we write it down. 3 layers hold roughly 3 to 4 liners' worth: for drips when you laugh, sneeze, cough or lift. 4 layers roughly 6: for spurts when you exercise, run after the buggy, or on a long day out with the kids. A thirty-second guide on the product page tells you which one you need.

And what it isn't for: a full bladder in one go, the first few weeks after birth, or a whole night without changing. And it doesn't replace your pelvic floor physio — this is for the meantime. I'd rather tell you that here than have you find out at the school gates. Everything else — the sneezing fit, the car seat, the bouncy castle at the birthday party — it catches, locks away, and you stay dry.

★★★★★

"Not too thick, but they absorb plenty. The 4-layer pair gets me through a whole day of walking."

Emily K. · Verified Trustpilot review

The Livia Flow high-waisted brief in burgundy, worn: it looks and feels like ordinary underwear

3. Buttery soft, and it instantly felt just like my ordinary knickers (on a body that wasn't quite "back" yet)

This might sound minor, but for me it made the difference between "wearing protection" and just getting dressed.

Maternity pads felt like a mattress. After that, liners and disposable pants gave me that thick, rustling, "everyone can hear it" feeling every time I sat down at baby group or the health visitor's. The cheap leak-proof pair wasn't much better — plasticky and clammy, more like swimwear than underwear. And your skin is more sensitive than ever after a birth; you notice it with anything plastic.

Livia's outer layer is mostly soft cotton, buttery soft against skin that's more sensitive than it's ever been, the waist sits high without digging into your tummy, and the whole thing is so thin it simply feels like the underwear I've always worn. I put them on in the morning and don't think about them again. Just ordinary knickers that happen to protect you too.

★★★★★

"They just feel like nice knickers. No rustle, no bulk. I forget I've got them on."

Harriet B. · Verified Trustpilot review

The brief under light-coloured trousers: no lines, no bulk

4. Invisible under everything — even the leggings and light trousers I'd given up on

I had quietly stopped wearing certain things. My leggings. Light-coloured trousers. The dress I'd bought for the first night out without the baby. Not because I didn't love them — because I was afraid of outlines, bulk, or worse.

These are so thin there are no lines and no bulk, even under fitted gym leggings. No one knows. Not the other mums at the school gates, not my friends — and I designed the things.

For the first time since giving birth, I don't check the mirror before leaving the house. I just leave.

★★★★★

"I've worn them under white linen trousers. Nothing shows. My daughter had no idea."

Victoria D. · Verified Trustpilot review

Julia, co-founder of Livia Flow

5. I switched the constant alarm off

It was only after a few months that I realised how much headspace it had been taking up. Nobody tells you that lifting a car seat is going to feel risky. Running after the buggy when it rolls off the kerb. Laughing with my friends, the bouncy castle, the first run I kept putting off — I was subconsciously bracing for all of it. Mapping toilets. A spare liner in the changing bag. Leaving early "because she needs her nap".

And the strange thing: everyone asks about the baby. Nobody asks how you are. So you say nothing.

With these, that constant alarm in the back of my mind finally went quiet. And getting that back — going where I want, lifting what I want, laughing when I want — turned out to be a far bigger change than staying dry.

★★★★★

"I've stopped planning my day around where the toilets are. That's the bit I didn't expect."

Sarah R. · Verified Trustpilot review

Switch the alarm off — try it for 90 days
If they leak or you simply don't love them: every penny back.
Cross-section of the four LiviaDry layers with the sealed waterproof membrane underneath

6. Soft is easy. Soft that survives six years of washing is the hard bit.

The cheap pair I bought before felt fine on day one. That wasn't the problem. The problem was month three, when the coating had come off in the machine and I found out the way you'd expect: on a day out, in light trousers.

Ours are super strong where it matters. The waterproof layer is a sealed membrane, not a spray-on coating, so it doesn't wash off. The waistband stretches with you and comes back, which matters when your body is still changing. And the seams are sewn to be pulled on and off in a hurry, over and over.

Mine have been through the wash more times than I can count and still hold like day one. Same fit, same feel, same dry. That's the difference between underwear that's soft and underwear that's soft and built to last.

★★★★★

"Two years in and they look and feel like the day they arrived. The last pair I bought went baggy in a month."

Rebecca H. · Verified Trustpilot review

What your first 90 days will probably look like

I've watched thousands of women go through this by now. It tends to go like this, and yes, the first few days include some checking. That's fine.

  1. Day 1They feel like ordinary knickers. You'll check the mirror before you leave anyway. Everyone does.
  2. Day 3The first sneeze. Nothing. You check again in the loo, just to be sure. Still nothing.
  3. Week 2Two or three washes in with the baby wash. No smell, nothing peeling, same fit as the day they arrived.
  4. Week 6You notice you've stopped packing a spare liner in the changing bag. You didn't decide to. It just happened.
  5. Day 90The guarantee runs out. If they've earned a place in the drawer, keep them. If not, send them back, worn and washed, and every penny goes back to your account.
The brief going into the washing machine in its mesh wash bag, with the normal laundry

7. Washing them is easier than you think (and you're running the machine every day anyway)

This was my biggest practical worry: how do I wash these with the rest of the laundry, in between the babygrows and the muslins? It felt awkward. And I had zero energy for one more chore.

It isn't. Rinse briefly under the cold tap, then straight into the machine at 30-40° with your normal wash, and hang to dry — they dry quickly. No special detergent, no hand-washing, no fuss. They just go in with the baby wash.

Every order includes a discreet mesh washing bag, so they stay separate in the machine. It doubles as a pouch for a clean pair and a worn pair in the changing bag.

★★★★★

"Straight in the wash with everything else. Dry on the line by morning."

Lucy T. · Verified Trustpilot review

A woman smells the freshly washed brief and smiles: it smells of nothing at all

8. And the smell? Let me answer that before you ask.

It's the question I get most, because it's the thing that went wrong with the cheap pair most women tried before me. I won't promise you "odour-free". Nobody can — and the brands that do are the ones that smelt after three washes.

What I can tell you is why ours stay fresh, and what you do. The moisture sits in the core, not in the layer against your skin, so it doesn't stew against you all day. Rinse them in cold water after wearing, change them the way you'd change a liner, and they come out of the wash smelling of nothing at all.

Wear them too long without changing and you'll notice — like with anything. I'd rather tell you that than pretend it happens by magic.

★★★★★

"Rinse them, wash them, no smell. The last pair I bought smelt after a week."

Sophie W. · Verified Trustpilot review

The sum: £12 a month, 12 months, 15 years = £2,160 on pads and liners, next to five Livia Flow briefs

9. I was on month fourteen. My mum was on year fifteen.

Out of curiosity, I once did the sums. Roughly £10-15 a month on pads and liners. After fourteen months of "temporary", I'd already spent close to £200 on something that kept me feeling damp. Then I looked at my mum, who'd been told exactly the same thing thirty years earlier: somewhere between £1,800 and £2,700 — a little every month, without it ever getting better.

Livia Flow you buy once. They're washable, they last for years, and most women start with 5 pairs so there's always a clean pair ready. After a few months they've paid for themselves; after that it's simply money that stays in your purse — and about a thousand pads a year that don't go in the bin next to the nappies.

★★★★★

"No more liners, no more pads. They've paid for themselves twice over already."

Chloe L. · Verified Trustpilot review

Stop paying every month — buy 3, get 2 free
5 pairs, free delivery, free wash bag. 90-day money-back guarantee.

How The Original compares with what's still in the bathroom cabinet

Livia Flow The Original "Leak-proof" knickers (absorbent layer on top) Pads, liners & maternity pads
Layer against your skinDry pass-through layer (LiviaDry)Absorbent layer, stays wetPlastic film
Where the moisture goesInto the core, away from your skinOn top, against youOn top, against you
FeelButtery soft, thin, mostly cotton, like ordinary knickersPlasticky, clammyThick, rustles
Honest about capacity3 layers ±3-4 / 4 layers ±6 liners, stated. And what it can't do."Dry day and night"
Waterproof layerSealed membrane, survives the washOften a spray-on coating that wears off
If it's not for you90 days, money back to your accountStore credit, or nothing
CostOne-off, lasts for yearsOne-offEvery month, "temporarily"
Holding a Livia Flow parcel, smiling

10. And if you don't trust it yet — you don't have to

I was the biggest sceptic of all, so this matters to me personally: you get 90 days to try them. Wear them, wash them, live in them. If they leak, or you simply don't love them, you get every penny back. To your account. No store credit.

And if the size isn't quite right, because your body is still changing? We'll send you a different size free of charge — no need to return the first pair. Pass it on to a friend from your NCT group, or to your mum. One in three women deals with this, and more still after a baby; chances are, someone close to you does too.

Trying them costs you nothing. Staying with "temporary" costs you every single month.

That's the whole decision, really.

Not just Julia: thousands of women chose Livia Flow — often after being let down before

More than 10,000 women now wear The Original every day — from new mums to their own mums. This is what they say themselves, taken word for word from their reviews of this brief.

Trustpilot rating and eight five-star reviews from Livia Flow customers
The Original high-waisted brief in four colours
Celebrating 6 years! So:
BUY 3, GET 2 FREE at Livia Flow
5 pairs for £39.95 (£7.95 per pair) · 90-day money-back guarantee · free & discreet UK delivery · free wash bag
TRY IT RISK-FREE FOR 90 DAYS
Rated 4.7/5 by 4,000+ women on Trustpilot · Free & discreet UK shipping, nothing on the box.

The questions women ask us before they order (and the honest answers)

How do I know this isn't just another one of those brands?

Three things most brands don't do. We write down what the brief can't do (see reason 2). You can wear and wash them for 90 days, and if they're not for you, you get your money back to your account, not store credit. And you email a real person, in plain English. Read the reviews first if you like, including the critical ones: they're all there.

Does it really not feel wet?

Within its capacity: no. The top layer of LiviaDry passes moisture straight through to the core underneath, so the layer against your skin stays dry. That's the difference from knickers where the absorbent layer sits directly against you. Go over the capacity of your level and the core fills up and it's time to change, just like any other product.

Shouldn't I just see a pelvic floor physio?

If that referral is still stuck to the fridge: yes, go. A pelvic health physio helps your pelvic floor recover — a pair of knickers doesn't, and we don't claim it does. These are for the meantime: the weeks and months when you just want to pick up your child without thinking about it.

Will they smell after a few washes?

Not if you do what Julia does: a quick cold rinse after wearing, then in the normal wash at 30 degrees, no fabric softener, and line dry. Wear them too long without changing and you'll notice, like with anything. That's why we'd rather tell you how to keep them fresh than shout "odour-free".

3 layers or 4 layers — which one do I need?

3 layers holds roughly 3 to 4 liners: for drips when you laugh, sneeze, cough or lift. 4 layers roughly 6: for spurts when you exercise, run after the buggy, or on a long day without a chance to change. Neither is meant for the first few weeks after birth, a full bladder in one go, or a whole night without changing. Not sure? The thirty-second guide on the product page will tell you, and if you chose wrong, you can exchange for the other level free of charge.

My body's still changing — which size should I get?

There's a size chart with measuring instructions on the product page. Measure your hips at the widest point, as they are now, and pick the size that matches. The waist sits high and stretches with you, so a bit of change is fine. Still not right? We send a different size free of charge, and you keep the first pair. Sizes run from S to 4XL.

And if it doesn't work for me after all?

Then you send them back within 90 days, even if you've worn and washed them, and you get the amount back to your account. No store credit. We'd rather you kept them because they work, not because returning them was too much hassle with a baby on your hip.

This article is an advertisement. Julia is a co-founder of Livia Flow; her experience is personal and results may vary. Leak-proof underwear is no substitute for medical advice or pelvic floor physiotherapy: if bladder leaks continue for months after birth, start suddenly or get worse, we recommend seeing your GP, midwife or a pelvic health physiotherapist.

TRY IT RISK-FREE FOR 90 DAYS