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A Mother (62) And Daughter (39) Discovered Why Pads, Liners And So-Called "Leak-Proof" Knickers Still Leave You Feeling Damp — And Designed A 4-Layer Pair That Actually Keeps You Dry

Livia and Julia, mother and daughter, founders of Livia Flow

You've probably seen them popping up everywhere lately: Livia and Julia — mother and daughter.

Despite the 23-year age gap, they ended up with exactly the same problem. Julia after her second baby. Livia during menopause. A few drops when sneezing, laughing, coughing, or lifting — for Julia her toddler, for Livia her shopping bags and, later, her grandson.

Small enough that neither of them talked about it. Not even to each other, at first. Big enough to be on their minds every single day.

They tried everything — pantyliners, incontinence pads, disposable pants, pelvic floor exercises. And yes, the "leak-proof" knickers already on the market. Everything was either thick and awkward, or simply didn't hold.

So they designed a pair themselves — guided by a single question: would you wear these even if they didn't protect you? The answer had to be yes.

Six years on, Livia Flow is the daily choice of over 40,000 women — rated 4.7 out of 5 across 9,000+ verified reviews. Below, Livia (62) explains in her own words why it works when everything else didn't.

Fun fact: Julia and Livia celebrate their 6th anniversary today!
Livia, co-founder of Livia Flow
Livia (62) Co-founder
Wearing Livia Flow daily for 6 years · pads and liners for 15 years before that

Before I start, a word about the eyebrow you've probably got raised right now.

Good. Keep it there. Six years ago I was the woman swiping past adverts exactly like this one, because I'd already bought the "leak-proof" knickers with the glass of water in the video — and sat on a wet flannel for a whole afternoon to learn what that promise was worth.

So I'm not going to ask you to believe me. I'm going to tell you how these are built, what they can't do, and then give you 100 days to find out for yourself.

Cross-section of the four LiviaDry layers: the top layer passes moisture through to the core underneath

1. That damp, grim feeling turned out not to be normal — it was the product

Sound familiar? A fresh pad in the morning, and within a few hours that cold, damp feeling is back anyway. I sometimes changed three times a day and still felt grim by teatime. For years I honestly thought that was just part of it — something women my age quietly put up with, the way my mother did.

Then I read why. Liners and pads hold moisture on top of a plastic layer — right against your skin. And the "leak-proof" knickers I'd tried before? Same problem, different cause: the absorbent layer is the layer touching you, so the wet fabric is the fabric against your skin. Either way, the moisture stays where you feel it. It was never me. It was how those things are built.

Livia Flow works the other way round: 4 layers, each with one job. The top layer pulls moisture inwards the second it happens, the core locks it away from your skin, and a sealed waterproof membrane underneath makes sure nothing reaches your clothes. I was sceptical — until I felt it. Dry. Even hours later.

Absorbing is not the same as containing. That difference is why these work when everything else didn't.

★★★★★

"I really do stay dry. I'd tried two other 'leak-proof' pairs and both left me damp within the hour."

Charlotte M. · Verified review

See how the 4 layers work — 5+5 free
100 days, worn and washed. Money back to your account, not store credit.
Water poured onto the gusset of the brief: the top layer stays dry while the core underneath absorbs it

2. Built for more than "a few drops" — and honest about where it stops

I'll be honest about something else: a lot of leak-proof underwear is really made for young women with the odd drop — and sold with a glass of water in the video and four teaspoons in the small print. At my age, some days are heavier than a drop, and I needed to know exactly what a pair could cope with before I'd trust it on a coach trip.

So we write it down. 3 layers hold roughly 3 to 4 liners' worth: for drips when you laugh, sneeze, cough or lift. 4 layers roughly 6: for spurts when you exercise, cycle, or on a long day without a chance to change. A thirty-second guide on the product page tells you which one you need.

And what it isn't for: a full bladder in one go, or a whole night without changing. I'd rather tell you that here than have you find out on a day out. Everything else — the coughing fit, the shopping bags, the grandson — it catches, locks away, and you stay dry.

★★★★★

"Not too thick, but they absorb plenty. The 4-layer pair gets me through a whole day of walking."

Emily K. · Verified review

The Livia Flow high-waisted brief in burgundy, worn: it looks and feels like ordinary underwear

3. It instantly felt just like my ordinary knickers

This might sound minor, but for me it made the difference between "wearing protection" and just getting dressed.

Pads and disposable pants gave me that thick, rustling, "everyone can hear it" feeling every time I sat down at church or in a café. The cheap leak-proof pair wasn't much better — plasticky and clammy, more like swimwear than underwear.

Livia's outer layer is mostly soft cotton, and the whole thing is so thin it simply feels like the underwear I've always worn. I put them on in the morning and don't think about them again. Just ordinary knickers — that happen to protect you too.

★★★★★

"They just feel like nice knickers. No rustle, no bulk. I forget I've got them on."

Harriet B. · Verified review

The brief under light-coloured trousers: no lines, no bulk

4. Invisible under everything — even the clothes I'd given up on

I had quietly stopped wearing certain things. Light-coloured trousers. My cream summer dress. Anything fitted. Not because I didn't love them — because I was afraid of outlines, bulk, or worse.

These are so thin there are no lines and no bulk, even under fitted trousers. No one knows. Not my friends, not my daughter until I told her — and I designed the things.

For the first time in years, I don't check the mirror before leaving the house. I just leave.

★★★★★

"I've worn them under white linen trousers. Nothing shows. My daughter had no idea."

Victoria D. · Verified review

A woman in her sixties, dressed and ready to go out, smiling in the mirror

5. I switched the constant alarm off

It was only after a few months that I realised how much headspace it had been taking up. Laughing with my friends, lifting my grandson, the long walk on Sunday, a coach trip where you can't choose when to stop — I was subconsciously bracing for all of it. Mapping toilets. Sitting near the aisle. Leaving early "to beat the traffic".

With these, that constant alarm in the back of my mind finally went quiet. And getting that back — going where I want, laughing when I want — turned out to be a far bigger change than staying dry.

★★★★★

"I've stopped planning my day around where the toilets are. That's the bit I didn't expect."

Sarah R. · Verified review

Switch the alarm off — try it for 100 days
If they leak or you simply don't love them: every penny back.
The brief going into the washing machine in its mesh wash bag, with the normal laundry

6. Washing them is easier than you think

This was my biggest practical worry: how do I wash these with the rest of the laundry? It felt awkward.

It isn't. Rinse briefly under the cold tap, then straight into the machine at 30° with your normal wash, and hang to dry — they dry quickly. No special detergent, no hand-washing, no fuss.

Every order includes a discreet mesh washing bag, so they stay separate in the machine and nobody needs to know what's inside. It doubles as a travel pouch for clean and worn pairs in your suitcase.

And they last: mine have been through the wash more times than I can count and still hold like day one. Cheap versions lose their coating in the machine after a few months — I learned that the expensive way. Ours don't, because the waterproof layer is a sealed membrane, not a spray-on coating.

★★★★★

"Straight in the wash with everything else. Dry on the line by morning."

Lucy T. · Verified review

A woman smells the freshly washed brief and smiles: it smells of nothing at all

7. And the smell? Let me answer that before you ask.

It's the question I get most, because it's the thing that went wrong with the cheap pair most women tried before me. I won't promise you "odour-free". Nobody can — and the brands that do are the ones that smelt after three washes.

What I can tell you is why ours stay fresh, and what you do. The moisture sits in the core, not in the layer against your skin, so it doesn't stew against you all day. Rinse them in cold water after wearing, change them the way you'd change a liner, and they come out of the wash smelling of nothing at all.

Wear them too long without changing and you'll notice — like with anything. I'd rather tell you that than pretend it happens by magic.

★★★★★

"Rinse them, wash them, no smell. The last pair I bought smelt after a week."

Sophie W. · Verified review

The sum: what fifteen years of pads and liners costs, next to a set of Livia Flow briefs

8. I worked out what 15 years of pads had cost me

Out of curiosity, I once did the sums. Roughly £10 to £15 a month on pads and liners, every month, for about fifteen years. Somewhere between £1,800 and £2,700 — on something that kept me feeling damp.

Livia Flow you buy once. They're washable, they last for years, and most women choose the 5+5 pack so there's always a clean pair ready. After a few months they've paid for themselves; after that it's simply money that stays in your purse — and about a thousand pads a year that don't go to landfill.

★★★★★

"No more liners, no more pads. They've paid for themselves twice over already."

Chloe L. · Verified review

Stop paying every month — 5+5 free
10 pairs, with a free e-book, 2 free wash bags and free insured discreet delivery. 100-day money-back guarantee.

How The Original compares with what you may already have in the drawer

Livia Flow The Original "Leak-proof" knickers (absorbent layer on top) Pads & liners
Layer against your skinDry pass-through layer (LiviaDry)Absorbent layer, stays wetPlastic film
Where the moisture goesInto the core, away from your skinOn top, against youOn top, against you
FeelThin, mostly cotton, like ordinary knickersPlasticky, clammyThick, rustles
Honest about capacity3 layers ±3-4 / 4 layers ±6 liners, stated. And what it can't do."Dry day and night"
Waterproof layerSealed membrane, survives the washOften a spray-on coating that wears off
If it's not for you100 days, money back to your accountStore credit, or nothing
CostOne-off, lasts for yearsOne-offEvery month, forever
Livia holding a Livia Flow parcel, smiling

9. And if you don't trust it yet — you don't have to

I was the biggest sceptic of all, so this matters to me personally: you get 100 days to try them. Wear them, wash them, live in them. If they leak, or you simply don't love them, you get every penny back. To your account. No store credit.

And if the size isn't quite right? We'll send you a different size free of charge — no need to return the first pair. Pass it on to a friend or your daughter. One in three women deals with this; chances are, someone close to you does too.

Trying them costs you nothing. Staying with pads costs you every single month.

That's the whole decision, really.

Not just Livia: thousands of women chose Livia Flow — often after being let down before

More than 40,000 women now wear The Original every day. This is what they say themselves, taken word for word from their reviews of this brief.

Rating and eight five-star reviews from Livia Flow customers
The 5+5 free pack with its free gifts
Celebrating 6 years! So:
5+5 FREE at Livia Flow
Free e-book 'Take Back Control of Your Bladder' · 2 free wash bags · free insured, discreet delivery · 100-day money-back guarantee
TRY IT RISK-FREE FOR 100 DAYS
Rated 4.7/5 by 9,000+ women · Free & discreet UK delivery, nothing on the box.

The questions women ask us before they order (and the honest answers)

How do I know this isn't just another one of those brands?

Three things most brands don't do. We write down what the brief can't do (see reason 2). You can wear and wash them for 100 days, and if they're not for you, you get your money back to your account, not store credit. And you email a real person, in plain English. Read the reviews first if you like, including the critical ones: they're all there.

Does it really not feel wet?

Within its capacity: no. The top layer of LiviaDry passes moisture straight through to the core underneath, so the layer against your skin stays dry. That's the difference from knickers where the absorbent layer sits directly against you. Go over the capacity of your level and the core fills up and it's time to change, just like any other product.

Will they smell after a few washes?

Not if you do what Livia does: a quick cold rinse after wearing, then in the normal wash at 30 degrees, no fabric softener, and line dry. Wear them too long without changing and you'll notice, like with anything. That's why we'd rather tell you how to keep them fresh than shout "odour-free".

3 layers or 4 layers — which one do I need?

3 layers holds roughly 3 to 4 liners: for drips when you laugh, sneeze, cough or lift. 4 layers roughly 6: for spurts when you exercise, cycle, or on a long day without a chance to change. Neither is meant for a full bladder in one go, or a whole night without changing. Not sure? The thirty-second guide on the product page will tell you, and if you chose wrong, you can exchange for the other level free of charge.

I'm in my seventies — is this still for me?

Yes. Most of the women who wear The Original are between 55 and 75, and a good number switched from disposable pants. Sizes run from S to 4XL, the waist sits high and stays put, and the size chart comes with measuring instructions. If you'd rather talk it through, email us — a person replies, not a bot.

Which size should I get?

There's a size chart with measuring instructions on the product page. Measure your hips at the widest point and pick the size that matches. Still not right? We send a different size free of charge, and you keep the first pair.

And if it doesn't work for me after all?

Then you send them back within 100 days, even if you've worn and washed them, and you get the amount back to your account. No store credit. We'd rather you kept them because they work, not because returning them was too much hassle.

This article is an advertisement. Livia is a co-founder of Livia Flow; her experience is personal and results may vary. Leak-proof underwear is no substitute for medical advice: if bladder leaks start suddenly or get worse, we recommend seeing your GP.