You've probably seen them popping up everywhere lately: Livia and Julia — mother and daughter.
Despite the 23-year age gap, they ended up with exactly the same problem. Julia after her second baby. Livia during menopause. A few drops when sneezing, laughing, coughing, or lifting — for Julia her toddler, for Livia her shopping bags and, later, her grandson.
Small enough that neither of them talked about it. Not even to each other, at first. Big enough to be on their minds every single day.
They tried everything — pantyliners, incontinence pads, disposable pants, pelvic floor exercises. And yes, the "leak-proof" knickers already on the market. Everything was either thick and awkward, or simply didn't hold.
So they designed a pair themselves — guided by a single question: would you wear these even if they didn't protect you? The answer had to be yes.
Six years on, Livia Flow is the daily choice of over 10,000 women — rated 4.7 out of 5 across 4,000+ verified Trustpilot reviews. Below, Livia (62) explains in her own words why it works when everything else didn't.